As we welcome another year, graphic design is continuously evolving with new trends emerging in the industry. From minimalism to bold typography, 2023 promises to be an exciting year for design. In this article, we’ll explore the top graphic design trends to watch out for in 2023.
The design industry has long been dominated by the minimalism trend, but in 2023, maximalism will gain ground. Intricate patterns, vivid colors, and a range of textures are all present in this trend. The idea of “more is more” will be embraced by designers, who will be encouraged to play around with color schemes. Designs that are lively and visually appealing will be the outcome.
Augmented Reality (AR)
With the rise of technology, augmented reality is set to become an increasingly popular trend in graphic design. AR technology allows designers to create interactive and immersive experiences for their audiences. This trend is especially relevant for brands looking to create engaging experiences for their customers. With AR, brands can create virtual try-ons, product demos, and even gamify their experiences to increase customer engagement.
Organic and Hand-Drawn Illustrations
Another trend set to dominate graphic design in 2023 is the use of organic and hand-drawn illustrations. This trend is a response to the increasing demand for authentic and unique designs. Hand-drawn illustrations bring a sense of warmth and personality to a design, making it more relatable and appealing to audiences. This trend is also environmentally friendly, as it reduces the need for digital resources and encourages the use of traditional art materials.
These trends will influence how designers approach their work as we move into 2023. The design industry will be dominated by trends like maximalism, augmented reality, and organic illustrations, to name a few. Designers can create memorable and impactful designs that connect with audiences by keeping up with these trends.